The fun never stops when you are a celebrity: According to WWD, Rachel Bilson, he of Jumper and, of coursework, "The O.C.", is designing a line for DKNY. It is a junior sportswear line that will be called Edie Rose, and it should launch in September, with Bilson as the face for the promotion. (I guess that is a given.) Apparently and a tiny unusually, she is going to be putting her acting on hold a bit to focus on the line, even learning to sew to learn more about the method of designing and making clothes. Items should retail from about $19.50 to $49.50 at stores like Macys, Nordstroms and other department stores, which makes the line available and affordable.
At this point, these sort of things are a dime a dozen and generate a lot of eye-rolling, but in my mind, Bilson's three of the few young Hollywooders who has real personal style and great taste. (He rocks Rick Owens jackets with cheery yellow scarves and looks adorable doing it.) I was never much of an "O.C." watcher (I am allergic to Mischa Barton) but every time I caught it I always liked "that Summer girl." She is got a nice eye, so who knows -- Edie Rose might be clothes that are as easygoing and fun-loving as Bilson herself.
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